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Meet the Minds ofFitgreenmind

Our Growth

From a girl who loves to cook to one of the biggest food creator brands in the world.

4 Mio
Instagram followers
1 Mio
Youtube followers
1.7 Mio
TikTok followers

GoodFood

Our mission is to help people treat themselves, others, and the planet with a little more love, one plant-based meal at a time.

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Fitgreenmind's recipes are designed to spark everyday joy, and to make conscious living feel easy and fun. Whether it’s through tasty dishes, cookbooks, kitchen gear, live events or cooking classes, we’re here to offer simple ways to live (and eat) more sustainably.

our services

Our Services

Content Production

Creating content that invites audiences to engage is our bread and butter. We're happy to lend that expertise out to you, to make your content shine.

BrandPartnerships

Does our audience match your target group, and do you have a product that aligns with our mission? Let's build a joyful, engaging content partnership.

Co-Brandings

You have the product expertise, we have the highly focused target group: that sounds like a match made in heaven. Let's build something together ☺️.

Speaking Engagements

Want to bring our insights on creator brands, female-founded companies, and the evolution of food culture into your community? We're happy to help.

work with us

Meet The Crew

Kristina Kull

PR & Comms

Maya Leinenbach

Content Creation

Jennifer Reinhard

Business Partnerships

Our Values

#simple
#plant-
based
#sustainable
#conscious
#yummy
#conscious
#yummy

What Others are saying about us

News & Events

What we're up to

Maya will be live on air at SWR1 Leute on Monday, July 28. Tune in to find out more about what is going on in her life and career right now andwhat she has been up to.

Listen here or on the radio

Fitgreenmind is evolving inside and out. To show our growth with the world, we have worked with Gezeiten Design over the past few months to create a new brand design that visualizes what we feel like – a fun, plant-powered, female-run creator brand. Hope you like it!

Our state Baden-Württemberg honors fitgreenmind as a creative, sustainable company!
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The IDEENSTARK competition organized by MFG Baden-Württemberg, the Baden-Württemberg Ministry of Economic Affairs, Labour and Tourism and the Start-up BW state campaign awards ten outstanding, creative business models every year and we were one of them in 2024/2025.

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learn more

Maya Leinenbach is one of 30 heads who change the planet for the better in 2025. Meet more impressive chagemakers here.

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learn more

Partnership Criteria

Are we aMatch?

Inclusive & Positive

We embrace fun, light-hearted, and inclusive values. You don't need to be perfectly vegan or sustainable to work with us—we welcome diverse perspectives and avoid radical activism or narrow-minded approaches.

Planet-Forward

Your products should be plant-based, focused on conscious living (ideally food), with transparent communication that genuinely aligns with our sustainability values.

Accessibility & Availability

We primarily work with German partners but welcome international brands—as long as your products are easily accessible to our community.

Long-Term Mindset

We seek meaningful, ongoing collaborations with brands we truly believe in. One-off promotions and constant product swaps aren't our style.

Creative & Professional

We partner with established, innovative brands that think outside the box to make a positive impact—not startups seeking free exposure without marketing investment.

Work With Us

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