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Meet the Minds ofFitgreenmind

Our Growth

From a girl who loves to cook to one of the biggest food creator brands in the world.

GoodFood

Good vibes.

Good choices.

Our mission is to help people treat themselves, others, and the planet with a little more love, one plant-based meal at a time.

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Fitgreenmind's recipes are designed to spark everyday joy, and to make conscious living feel easy and fun. Whether it’s through tasty dishes, cookbooks, kitchen gear, live events or cooking classes, we’re here to offer simple ways to live (and eat) more sustainably.

our services

Our Services

Content Production

Creating content that invites audiences to engage is our bread and butter. We're happy to lend that expertise out to you, to make your content shine.

BrandPartnerships

Does our audience match your target group, and do you have a product that aligns with our mission? Let's build a joyful, engaging content partnership.

Co-Brandings

You have the product expertise, we have the highly focused target group: that sounds like a match made in heaven. Let's build something together ☺️.

Speaking Engagements

Want to bring our insights on creator brands, female-founded companies, and the evolution of food culture into your community? We're happy to help.

work with us

Meet The Crew

Kristina Kull

PR & Comms

Maya Leinenbach

Content Creation

Jennifer Reinhard

Business Partnerships

Our Values

#simple
#plant-
based
#sustainable
#conscious
#yummy
#conscious
#yummy

What Others are saying about us

News & Events

What we're up to

Fitgreenmind is launching a brand new, german-speaking YouTube channel. New videos out every Sunday at 6pm.

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Follow now, so you never miss a video.

Fitgreenmind DE

New streaming format airing soon: Maya will face her biggest challenge yet. She meets her idol René Adler on Mallorca to show him that cooking plant-based can be "better than beef".

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🎬 BETTER THAN BEEF by Maya Leinenbach

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▶️ ARD Mediathek

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📅 Ab 11. März 2026

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Watch here

Maya gives an interview on why she had to take a break last year and why this new start turned out to be a good thing. Questions never asked before, answers never heard before. (German only. Paid only).

read here

"Plantiful Cooking" by Maya has been awarded Bronze at the German Cookbook Award in the Vegan category! 🌱 The book is full of love for good food: over 100 plant-based recipes for every day and special days – lots of food inspiration for every occasion. ✨ Published by DK 🙂

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The German Cookbook Award is one of the most prestigious awards in the industry and is presented annually by Kaisergranat.com and a jury of experts.

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Partnership Criteria

Are we aMatch?

Inclusive & Positive

We embrace fun, light-hearted, and inclusive values. You don't need to be perfectly vegan or sustainable to work with us—we welcome diverse perspectives and avoid radical activism or narrow-minded approaches.

Planet-Forward

Your products should be plant-based, focused on conscious living (ideally food), with transparent communication that genuinely aligns with our sustainability values.

Accessibility & Availability

We primarily work with German partners but welcome international brands—as long as your products are easily accessible to our community.

Long-Term Mindset

We seek meaningful, ongoing collaborations with brands we truly believe in. One-off promotions and constant product swaps aren't our style.

Creative & Professional

We partner with established, innovative brands that think outside the box to make a positive impact—not startups seeking free exposure without marketing investment.

Work With Us

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